checklist for the perfect HR brand
1 a well-developed
a clear formulation of measurable business goals, marketing and communication goals.
2 development of
let's talk about you, about the product. We will identify the principles and values of the company, strengths/weaknesses of the company and the product in the format of meetings.
3 the identity of the
HR brand and internal
divisions of the companies
4 creation from scratch and publication of corporate press
offline and online
experience: Kiwi Magazine, Swallow, Paper News, Far Eastern Shipyards
saf Neva, the Government of Moscow, HeadHunter)
"packaging" of the company's internal products (All three Severstal projects, a Heart for SAF)
7 branding of
choosing one working hypothesis.
8 creative souvenirs and merch companies
congratulations, your product is ready!
9 support and development
the final description of the brand positioning and the terms of reference for the subsequent stages.
description of the tools for measuring indicators for evaluating the achievement of goals.
corporate information portal
corporate social networks
employee training and development portal (LMS)
team building portals for employee dating