we will select an acceptable tool for generating a graphic image of the brand based on the platform (this may be a metaphor or a direct visualization of the product function).
we will describe the basic principles of shaping, the applicability of colors and their combinations, the behavior of forms based on the meanings from the brand platform and the selected tools.
we will develop 2-3 brand design concepts. We will carry out the generation and search for ideas on the kuznet agency methodology — search for solutions and technologies
let's create maps of key brand images, select visual brand ideas based on the intersections of different associative maps.
we present the concepts in the company's office. We will hold a joint workshop. Let's choose a working concept together.
6 corporate graphics in detail
we will reveal the meaning of the brand in corporate graphics, colors, fonts, photo style, we will show how the corporate style works in printing, souvenirs, on the Internet and advertising (key visual).
we will prepare a storyboard animation to demonstrate the work of identity in a digital environment.
8 we are making up the guide
of the guideline — the rules of working with identity to create a unique image of a company or product. The image is the same for all media and communication channels and reflects the main meanings of the brand.гайдлайн — правила работы с айдентикой для создания уникального образа компании или продукта. Образ един для всех носителей и каналов коммуникации и отражает основные смыслы бренда.