Based on the brand platform, tone of voice, etc., we will choose methods for generating names.
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We will generate many associations for key meanings, values, brand images. We will conduct a series of brainstorming sessions on the Kuznets agency methodology.
We will conduct an express evaluation of the names by scoring (compliance with the platform, technical characteristics, etc.). We will select the TOP 10 for further work.
We will use generative tools and various techniques (linguistic, cultural, etc.). We will generate a primary cloud of names.
We will conduct an initial check based on monitoring on the Internet, selection of first-level domain names, open data on registered trademarks, data in the Unified State Register of Legal Entities. Let's test the names on the target audience. We will check the remaining names in the database of trademark registration applications.
Along with the name, we will definitely offer a descriptor — rationally about what you are doing. In combination, the name and the descriptor should give the perfect balance of creativity and specificity: "My name is … I do ..." To be interesting + to be understandable. It is easy to understand, remember, tell.
Based on the brand platform and communication strategy, we will generate 3-5 variants of the slogan that will show the audience a live situation of choice and make this choice obvious.